Chinese e-commerce giant - Alibaba Group

Alibaba.com is an e-commerce site that connects Chinese suppliers with buyers at home and abroad. Today, Alibaba Group is involved in a variety of Web businesses. Its most important elements are its online retail sites: Taobao Marketplace, a large commerce site; Tmall, an online marketplace for name-brand retailers like Apple; and Juhuasuan, a daily deals site similar to Groupon. The company is also affiliated to mobile payments service called AliPay, and it has investments in online video, mobile messaging and cloud computing, among other businesses. The company that started in 1999 by Jack Ma, a former teacher from his apartment in his hometown of Hangzhou, now employs 24,000 workers at its headquarters in Hangzhou and elsewhere, with 25 separate business units. 

Digital India Initiative

What is it?  

It has long been Modi’s dream to serve India via e- governance. The Digital India initiative aims to connect rural regions and remote villages ensuring that they too have high-speed Internet services. With this ambitious project, villagers will not have to travel long distances to the concerned departments. 

The Digital India programme is a transformed version of the already running National e-Governance Plan. The project aims to provide thrust to nine pillars identified as growth areas. These pillars include - broadband highways, everywhere mobile connectivity, Public Internet Access Programme, e-Governance, e-Kranti (which aims to give electronic delivery of services), information for all, electronics manufacturing, IT for Jobs and early harvest programmes. The project is expected to be completed by 2019. 

Why Marketing Needs More Introverts

Susan Cain’s book “Quiet” has provided wonderful insight to me, because I am an introvert. Cain’s core premise is that western culture overvalues extroverts and under-utilizes introverts. Introverts prefer less stimulation and quiet concentration. We listen more than we talk, think before we speak, and focus on relationships. Introverts focus on the meaning of events around us, while extroverts focus on the events themselves.

If I had to bet, the best marketers of tomorrow will likely be far more introverted than the average marketer is today. I would even argue that marketing needs more introverts—people who will spend more time listening than talking, reflecting deeply on meaning, and building fewer, deeper relationships.

Three fundamental trends will drive this.

European Debt Crisis

What is European debt crisis? It is the failure of Euro, the currency that unites together 17 European countries in an intimate but flawed manner.

Over the past 3 years, Greece, Portugal, Ireland, Italy and Spain have all fallen down to the brink of collapse, threatening to bring down the entire continent and the rest of the world. How did it happen?

For most of Europe's history, it's been in a war within itself. Countries at war with each other tend to do less business with each other. Europe was always a continent of trade barriers, tariffs and different currencies. Doing business across borders was difficult. You needed to pay a fee to exchange currencies, and you needed to pay tariff fee to buy and sell to the companies in other countries. That tendered to stifle economic growth.

An On-Offline Revolution

A successful retail supply chain must manage the flows of information, product and funds effectively. Retailers want to show customers all the product variety they have to offer, and customers, in turn, gain from knowing if a specific product is available in stock. While an online retailer can help online customers search through a wide variety of products, it cannot access customers who are not online.

Using the online channel, it also cannot provide sensory information that is only available once a product is seen, touched and felt. In contrast, a small local retailer cannot carry a wide variety of products and is often forced to convince customers to buy what is available.

Imagine a future where the local retailer carries the most popular variants of product, while its online partner carries all the others. The local retailer is linked to the online retailer’s website through a simple store computer. The combination of the local and online retailers is able to provide all the information a customer desires.