Ways to Promote Your Product or Service

Your marketing budget deserves careful consideration, because it not only serves to create market impressions; it is expected to generate revenues. Understanding the kinds of impacts that can be expected from various print and electronic media will help to manage this element of business expense.

It is important to understand that each market segment may react differently to the way a promotional message is presented. An exciting, aggressive or even humorous message may be perceived as offensive or insensitive even though it may be grammatically and politically correct.

The Print and Graphic Arts Media

Business cards and stationery are effective, inexpensive and professional promotional tools but use of these items should be restricted to personal contacts. Rubber stamps or staples are for impersonal, routine tasks and should not be used in any way with this media. Advertising specialties such as pens, key rings and calendars acknowledge goodwill in the form of a small gift, but these convey more image than information.

World Events Calendar 2014

Find out exactly when and where your favourite international festivals are kicking off in 2014 and plan your trips accordingly, plus see our list of important dates and public holidays around the world.

January

• 01 Jan: New Year's Day
• 02 Jan - 02 Feb: Dubai Shopping Festival - Dubai 
• 05 Jan - 28 Jan: Harbin International Ice and Snow Sculpture Festival - China
• 13 Jan - 26 Jan: Australian Open tennis - Melbourne, Australia
• 14 Jan: Jaipur Kite Festival - India
• 15 Jan: Full Moon Party - Koh Phangan, Thailand
• 20 Jan: Martin Luther King Day – USA
• 26 Jan: Australia Day
• 31 Jan: Chinese New Year