How Much Do Ads on YouTube Cost?

YouTube is the second-largest search engine in the world, trailing only Google. There are over 2 billion YouTube videos streamed every day, and advertisers want a piece of this viewership pie.

So how much does it cost to run an ad on YouTube?

YouTube advertisers pay per view of their ad, with an average cost-per-view ranging between $.10 – $.30. The views  also count toward your overall YouTube views.

On YouTube there are four standard types of ad formats:

• In-search – an ad shows up above the YouTube search results.

Choosing Advertising Mediums

If money were no object, it would be easy to decide which advertising medium to go with. All of them! Unfortunately, the reality is that even with a hefty advertising budget, it is a challenge to create memorable advertising.

So unless you have truckloads of money to spend, you should try one medium at a time. What works for one product or service may not work for the next. There are so many different variables that can affect the results of an advertising campaign—from ad copy to the weather. You will simply have to test the effectiveness of your message in each medium to find the best vehicle for promoting your product. Advertising is an art, not a science!

Relative impact of different advertising media

• Direct mail has the highest impact of any medium. Your message reaches each recipient in a personalized way and at a moment they have chosen to consider your message. The cost of reaching an individual through direct mail can be even greater than television, making it the most expensive advertising medium per person reached.