YouTube is the second-largest search engine in the world, trailing only Google. There are over 2 billion YouTube videos streamed every day, and advertisers want a piece of this viewership pie.
So how much does it cost to run an ad on YouTube?
YouTube advertisers pay per view of their ad, with an average cost-per-view ranging between $.10 – $.30. The views also count toward your overall YouTube views.
On YouTube there are four standard types of ad formats:
- In-search – an ad shows up above the YouTube search results.
